Thursday, 3 March 2016

UNTOUCHABLE

Untouchable is a 2011 French comedy-drama film directed by Olivier Nakache & Éric Toledano. It stars François Cluzet and Omar Sy. It has won a number of awards including NAACP Image Awards for Outstanding International Motion Picture. The plot of the film is inspired by the true story of Philippe Pozzo di Borgo and his French-Algerian caregiver Abdel Sellou


This movie would make an outstanding case study for the Media AS exam as it fits into a range of representation categories including: Race, gender, issues, and ethnicity. One example of issues is stereotyping as when the main character Driss walks into the job interview and is dressed, unlike the other candidates. When walks into the interview room, is assumed to be in the wrong building. This movie also plays up to the stereotype as he walks in and demands his paper to be signed so he can gain his benefits. 



After four weeks, by 25 November 2011, The Intouchables had already become the most-watched film in France in 2011.After sixteen weeks, more than 19 million people had seen the film in France. On 10 January 2012, The Intouchables set a record, having been number one for ten consecutive weeks since its release in France. The film has grossed $166 million in France and $444.7 million worldwide as of 12 May 2013.On 20 March 2012, The Intouchables became the highest-grossing movie in a language other than English with $281 million worldwide. It broke the previous record set by the Japanese film Spirited Away ($274.9 million), also breaking the record for the highest-grossing French film, surpassing The Fifth Element ($263.9 million). In July 2012, it became the top grossing foreign language film of 2012 in North America, surpassing A Separation
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