BARNARDO'S BREAK THE CYCLE

BREAK THE CYCLE CAMPAIGN

2008 Break The Cycle Campaign advocated by Barnardo's came under high scrunity after a record number of complaints were issued. Repeated scenes of violence including a child being slapped attracted 840 complaints although the ad was ruled not to have breached the ASA's code.

The aim of the advertising campaign was to increase public awareness of Barnardo's and drive their 'Believe in Children' message however it caused serious concern amougst the public as many felt it was too graphic and violence was too disturbing to be shown on daytime television however the ad escaped being banned despite the many complaints