4 Christmas Adverts
First and foremost, the ever so classic Coca Cola Christmas ad. Everyone knows when this ad comes on, Christmas is very very near. The ad is aimed towards children and younger audiences as it shows children glaring out of windows admiringly, grabbing their parents and running towards the amazing sight of the infamous Coca Cola truck glistening with bright lights and lighting up the street as it goes along. The positioning of the advert can be argued to be preferred reading as the intended audience, the children, are supposed to believe the "magic of Christmas" and that its a very festive season to be with family along with excitement and joy
The second Christmas advert to be mentioned is the John Lewis 2013 Christmas Ad. What's Christmas without a John Lewis ad? This one personally touches my heart, who doesn't love wide eyed animals and cartoon. This particular ad spreads the "the gift of giving idea" and again aimed towards children and more so positioned towards negotiated reading more so than preferred as children may believe that animals are cute and adorable but very unlikely to believe that they go around gathering themselves around a tree on Christmas morning,
Another favorite and not just because it involves food. Marks & Spencer put a christmassy twist on the ever so popular anthem of 2015, Clean Bandit - Rather Be. Aimed towards adults, M&S showcase a range of mouthwatering dishes and desserts, wines and spirits which would make anyone want to purchase their Christmas turkey from M&S. With slow motion effects and high detail, Marks & Spencer emphasis how much care and effort they put into their food whilst giving you that festive feeling. This ad is positioned more towards preferred reading than anything else as M&S want you to believe that your Christmas dinner can look just as amazing as the ones advertised
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