Throughout the clip. the audience can see a range of audio, visual and technical codes allowing us to comment on the narrative and the genre. The 20 second clip begins with the tagline "Adventures in Sizzle. A range of quick shots are used giving the audience a cinematic experience. The editing is cut quickly to give the audience "snapshot" views. The first shot seen is a tracking shot of a set of matches which is lit one by one. Close up shots of the food being advertised (sausages, burgers, typical grill food) are supposed to entice the audience and tempt them into buying their products. Slow motion is used consistently throughout the clip to highlight the key moments, in particular when the bright colours in the spices and herbs are shown - also giving a very artistic effect as the colours used are bold and eye-catching and thrown, drizzled and dashed on a black canvas. Alongside the sizzling sound of the food on the grill/fryer, the popular song of Clean Bandit - Rather Be is playing in a remixed format. The soundtrack is very light and moves in tone with the food and the audience will be able to recognise the track. The wording "Only M&S' suggest exclusivity and that this type of cuisine ("fresh from the British Ises) is only available with Marks and Spencer's. The wording and the imagery suggests the genre of a food advertisement.
The second advert I am analysing is
Similar to the previous clip, there are a range of audio, visual and technical codes we can comment on. Singer, Beyonce uses her star power in the Pepsi advert to promote the brand. Beyonce has promoted the brand before in many commercials and advertisements in years before, she is also seen as a popular figure as to why she was used for the . A range of close up and full body length shots are used, in particularly when Beyonce is seen with closed eyes drinking the refreshment. Her facial expression suggests she is enjoying the drink. Her clothing is modern and skimpy suggesting not only sex appeal but activity as she is seen dancing. The colours are overall dark although high definition. The lighting is dim throughout however spotlights appear on Beyonce only, putting definition on her pop star status The soundtrack used is Beyonce - Grown Woman as she is the only person throughout the clip and younger versions of her appear throughout. Slow motion is used also in this advertisement as the mirror shatters on the words "Grown Woman" which suggests power and command through the refreshment of Pepsi. The tagline "Live For Now" suggests that Pepsi is the drink to give you the energy to "live". The editing of the clip is similar to that of a music video which involve quick and close up shots. 
HI AMANI OR ARMANI OR ARMANIA OR AMANIA
ReplyDeleteI THINK THAT YOUR THING ABOUT ADVERTS IS TRULY WONDERFUL YOU ARE AN INSPIRATIONAL TO ALL KEEP DOING WHAT YOUR DOING AND GET THAT CARD NAME CHANGED
SAFE X
Joking, I am going to be sensible now.
ReplyDeleteYour use of terminology is really good, and you also included loads of points about the cinematography, the editing, the colours and what affects these had.
To improve maybe you could talk about genre and narrative incase a question comes up on that
Well done :)